Feminism

The masthead is in a bold red font with a black background to catch the readers eye.The main image of this cover is Beth Ditto and she is not that feminine as she is not the usual shape of the women you see on the cover of magazines. She has hairy armpits witch is not very feminine. But she is very curvy which connotes feminism.

Even thought the main image is not very feminine it is on the sexual side with Beth Ditto being naked and a lipstick stain on her bottom connotes sexuality.
Laura mulving's male gaze states that males see woman as objects and not as equals. This cover serves as an anomaly due to the fact you never see woman such as beth ditto portrayed in such a manner, within the male gaze.                                                  

The term Feminism comes from the eighteenth century which eventually lead into the Suffragette movement, fighting for the vote for women in the early part of the twentieth century. Despite this; the sex equality act was not passed until 1975.  

Laura Mulvey and The Male Gaze

This theory consists of the idea that cinema audiences look at films in two different ways:

- Voyeuristically 

- Fetishistically

Laura Mulvey argues that people who attend the cinema in this day and age watch a film without being watched by the characters on screen and usually in a darkened cinema, making them invisible to other audience members. Because of this, we are almost voyeurs, watching the people on the screen which can ultimately lead to two effects:

- Objectification of female characters in relation to this controlling (male) gaze.

- Narcissistic identification with an ideal image seen on the screen.